Ingredient Highlight: Kaolin Clay

When we thing of clays in a cosmetic use, the first thing that comes to mind is a clay face mask. We all know it draws out impurities from the skin and helps maintain skin’s oil production. But over the last 5 years there’s been a trend of using clays in hairstyling products to give the hair a textured and matte appearance without drying it out – the most popular of which is Kaolin Clay.

How it’s made:

Kaolin clay is a type of clay that is primarily composed of kaolinite, a mineral that is found in abundance in the earth's crust. It is typically sourced from deposits found in regions like Brazil and the southern United States. The clay is mined, then washed, and dried before being ground into a fine powder.

How it works:

Kaolin clay has a host of benefits for hair. It is known to absorb excess oils and impurities, making it great for people with oily hair or scalp. The absorption of excess oils gives the hair additional volume without any stickiness (unlike a gel, for example) and added texture – making it perfect for those who want a natural, matte finish.

Paired with strong vegan waxes such a candelilla and carnauba wax, the Root & Muddle Matte Clay maximizes the benefits of kaolin clay by providing a matte finish, added volume, and increased texture & hold. Thanks to its absorptive nature , our Matte Clay maintains hair volume and texture without sacrificing hold in humid and hot conditions.

Kaolin clay isn’t just a magical skincare ingredient used in expensive masks and scrubs, it’s a magical haircare incredient that can help you achieve a voluminous, natural, matte finish hairstyle while also absorbing excess oils. Plus, it's vegan and cruelty-free.